The field of marketing has grown leaps and bounds. Today marketing has become a costly affair and one need to spend lot of money to design the best marketing strategy and then get the maximum results from that strategy.
Companies have now understood the importance of marketing. They are ready to spend a fortune for these marketing campaigns as they know that marketing campaigns will help them generate customers and also will attract audience resulting in rise of the sales of their product.
People have understood that investing in marketing policy is as important as developing the best and the most efficient product. A good product with no marketing can become a huge flop; where as an average product with good marketing can become very popular in no time. Today marketing industry has become more glamorous more hyped and more commercial. People are developing new- new marketing techniques and methods and are trying to reach a large customer base in minimum possible time and with minimum possible efforts. Marketing is not only advertising about your product and getting people interested it is also about selling your product and making people buy it.
1. Advertisements: Advertisements is the best way of marketing and popularizing a product. These advertisements can be of various types like news paper ads, TV commercials, magazine ads, posters, hoardings, etc. All these ads if presented in a good and attractive way can fetch you maximum customers.
2. Trial offers: Trail offers are also very effective marketing ideas. These trial marketing methods can be carried out any where in any public place. Like if you are marketing for a food product then you can give a small sample bite to the customer, if it is a beverage then you can give a small sip, or a perfume then you can spy it on the customer and so on. All these offers are very tempting and usually people try them out. If impressed then they also buy the product. Many automobile companies offer free test drive of their cars. This gives the customer a first hand experience of the car as well as its features and other advantages.
3. Free stuff: many companies instead of giving small trial offers give away complete product as a sample and then take the customers feed back on the product. Usually these sample products are distributed in public places or are directly delivered to the customers place.
4. Money back: Some companies adopt the money back marketing strategy. These companies sale the product at a discounted rate and then, they also guarantee complete money back if the product does not deliver according to the companies promise. Many people fall for these marketing strategies and buy the product. Usually the products are very good and live up to the companies’ promises; this advertises as well as marketed the product. Also other side of marketing that is selling the product is also achieved in the process.